Author Archives: Elena Fay

About Elena Fay

Fashion illustrator, visual artist and creative director who loves helping other artists

Fashion Coloring Book

Happy New Year darlings! I hope you all had a fantastic celebration with your friends and families!

2016 has been a year filled with fun projects with brands that I always dreamed to work with, custom projects on Etsy and amazing collaborations on Instagram. Of course I had up and downs but I’ve learned a lot from my own mistakes. This is the first post of 2017 and I can’t wait to share with you the projects I’m currently working on! coloring book, fashion color book, adult coloring book, coloring page

I’ve been a fan of coloring books for years and today I’m thrilled to tell you that I finally decided to work on my own fashion coloring book! Here is just a sneak peek of one of the pages but I’ll be sharing more on Instagram @dcinstyle.

Do you like coloring books? If yes, what’s your favorite one?coloring book, fashion color book, adult coloring book, coloring pagecoloring book, fashion color book, adult coloring book, coloring pagecoloring book, fashion color book, adult coloring book, coloring pageBLOGLOVIN’ / PINTERESTINSTAGRAM / ETSY

How To Promote Your Art Business

how to promote your art business, how to market yourself as artist, how to sell artHow To Promote Your Art Business

A few weeks ago I was sitting at a cafe and working on some custom portraits when one of my gym friends was walking by and asked me if I’m an artist. For some reason I started blushing and said that it’s just a hobby and my fashion illustrations were just silly scribbles. When she left, I was paralyzed and frustrated by my own response. Why could’t I tell her that I’m an artist and fashion illustrator??? Was it because I was afraid to be judged or criticized or even laughed at? I’m a self taught illustrator and I don’t have a diploma from a fancy art school but does it stop me from making art? No!!! I love fashion illustration and painting really makes me feel happy. I consider myself a super lucky person because I can do what I really love and call it my job!

Some people say that you can call yourself an artist only when you make a living out of it. So let’s make some money while doing what we love!!!

Here are a few tips I’ve learned (and I’m still learning) about how to be proud to be an artist and promote your art business like a pro!


Let’s face it, Instagram is huge now and it’s my absolute favorite! It is changing every single day and it’s becoming a major platform that brings traffic, exposure and sales!

Instagram is a visual platform and you can attract a lot of art lovers by posting beautiful images.

You can promote your art business by creating unique and original content every day and will never run out of material. Use it wisely, be consistent with your posts and use right hashtags.

Engage with your audience, give them something they care about, be helpful.

Create call to action in your posts,

Use Insta Stories for showing behind the scene, work in progress, your studio mess and inspiration.

I love Instagram and will go deeper into its strategies


Pinterest is not a social media platform, it’s a search engine. Treat it like Google, use Search Engine Optimization (SEO) to get traffic to your website/shop/blog

Think of your Pinterest account as of your portfolio or blog where you have different categories but they all should be connected. If your blog is about fitness and most of your followers are looking for fitness inspiration and healthy eating, than you shouldn’t be pinning cute pics with little kittens (I know, we all love kittens but these pins will not bring you customers).

Check if all your boards are relevant to your niche. Edit your Pinterest boards (rename them and select the best board cover) so that your boards will attract the right people. All of your boards should be something that your potential customer/buyer is interested in.


Blog is a great way to build great relationship with your readers and potential customers.

Share your knowledge and expertise with your dream customers.

Make a list of all the topics you want to write about. Decide how often do you want to post and work on the schedule. Be consistent with your posts and share quality content.


No matter how many followers you have on Instagram/Pinterest/ YouTube/Twitter, having an email list is very important. You are not in control when social media platforms change their algorithm, you can loose your followers if the platform crashes (ohh my biggest fear) but you are in control of your email list so start working on it today. How? Create free printables, downloads, ecourse, something that you can give for free in exchange on email subscription.

5. YouTube / Periscope/ Twitter/Facebook

I’ve tried these platforms but they didn’t work for me but it doesn’t mean that they will not work for you. If you like to be in front of a  camera, YouTube and Periscope are definitely your platforms.

how to promote your art business, how to market yourself as artist, how to sell artIf you love art and really enjoy the process of creating art, then you can proudly call yourself an artist! Promote your work, engage with your followers and grow your business!


Monday Coffee Illustration

Monday coffee illustration, coffee art, coffee sketch, painting with coffeeIt’s another gorgeous sunny morning here in Maryland and I wanted to start this day with a cup of delicious coffee! Hope you like coffee, because my Monday coffee illustration series is back!!! Yay! This particular sketch was inspired by very talented girl behind the blog Tara Milk Tea. I stumbled upon one of her lovely photos on IG and just couldn’t resist to do a quick coffee sketch. Hope you like it and have a great start of the week!
Monday coffee illustration, coffee art, coffee sketch, painting with coffeeMonday coffee illustration, coffee art, coffee sketch, painting with coffeeBLOGLOVIN’ / PINTERESTINSTAGRAM / ETSY

Holiday Mood

fashion illustration, watercolor painting, fashion art, custom portraitI know, it’s not even a middle of November but I’m already in a holiday mood:) Christmas and New Year are just around the corner and it means SPARKLE and GIFTS!!! That’s why my today’s post is all about pretty sparkly stuff that make this rainy day so much better!!! Jimmy Choo illustration, fashion art, paintingI found this gorgeous watch on and it can make a beautiful gift for my sister, who is a big fan of pretty watches! Check this site out, you can find pretty much everything there!sparkly flatlay, Christmas flatlay, MVMT watch, Kate Spade lilacs art, watercolor lilacs, fashion artBLOGLOVIN’ / PINTERESTINSTAGRAM / ETSY

Ballerinas Nursery Art

Calling all ballerinas art lovers!:)

With each of my pregnancies I thought if I have a girl, I would decorate our nursery with gorgeous pink paintings, floral prints and ballerina dolls. I pictured our home as a big pink Barbie house:) Well, I have 2 precious boys and never really had a chance to work on my pink dreamy plan:)

A few weeks ago, I made this cute set of charming ballerinas for my friend’s baby shower and the next day all her girlfriends asked me to make it for them as well. I got so many orders that my house looks like a tutu shop now:)) Today I’m super excited to tell you that I added these cuties to my shop (happy dance:) ) and you can decorate your nursery with these charming dancers or give it as a gift to your friends.

What do you think loves? Which color or print do you think I should get for my next set of ballerinas???
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