Approve the creative direction
Choose portrait or illustration style and identify which logos, packaging or presentation materials the brand will supply and approve.
Explore the formatDC In Style by Elena Fay
DC In Style helps brands turn live illustration into a polished activation for launches, retail moments, hospitality suites, and VIP experiences.
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Choose portrait or illustration style and identify which logos, packaging or presentation materials the brand will supply and approve.
Explore the formatExplain who can participate, where references are collected and how artwork is handed over. Coordinate the station with the retail or event team.
Compare guest portraitsList the finished pieces, personalization and delivery requirements. Any commercial reproduction, campaign photography or digital usage needs explicit agreement.
Compare commissioned giftsCompare the existing artwork portfolio with the experience you want guests to have. The number of portraits depends on the style, number of people per piece, available hours and guest flow. The proposal—not a generic website estimate—sets the expected output.
Confirm the working area, lighting, venue access, queue and pickup location with your organizer. Outdoor spaces need an agreed weather alternative. Travel beyond the local area depends on date and scope.
Share the launch date, location, audience, activation window and brand approval deadline. Include your preferred art style and intended use. Capacity, customization, travel and rights should be defined in the proposal.